„Warum gutes Babyspielzeug entscheidend ist – Zahlen und Fakten“

“Why good baby toys are crucial – facts and figures”


  1. Development of the senses and motor skills
    According to a study by the National Association for the Education of Young Children (NAEYC), simple, well-designed toys such as wooden toys or stuffed animals best support early childhood development. Children learn through touching, grasping, and stacking—which makes toys with different textures and shapes particularly valuable.

  2. Safety standards are important to parents
    A survey by Statista shows that 82% of parents in Germany place particular importance on safety and non-toxic materials when purchasing baby toys. Wooden toys are particularly popular because they are durable and free of chemical additives.

  3. Personalized toys have an emotional value
    A study by Harris Interactive found that 75% of parents prefer personalized gifts because they create an emotional connection and can serve as keepsakes. They are especially appreciated as a meaningful alternative to standard products, especially for births or special occasions.

  4. Sustainability plays an increasing role
    According to a YouGov survey , 67% of parents value sustainable and environmentally friendly materials when purchasing baby toys. Wooden toys and fabric products made from organic cotton are among the most popular options.

  5. Learning through play
    Educational studies show that 85% of a child's cognitive development takes place in the first five years of life. Toys that promote motor skills, creativity, and problem-solving—such as stacking toys or building blocks—can positively influence this development.

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