
“Why good baby toys are crucial – facts and figures”
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Development of the senses and motor skills
According to a study by the National Association for the Education of Young Children (NAEYC), simple, well-designed toys such as wooden toys or stuffed animals best support early childhood development. Children learn through touching, grasping, and stacking—which makes toys with different textures and shapes particularly valuable. -
Safety standards are important to parents
A survey by Statista shows that 82% of parents in Germany place particular importance on safety and non-toxic materials when purchasing baby toys. Wooden toys are particularly popular because they are durable and free of chemical additives. -
Personalized toys have an emotional value
A study by Harris Interactive found that 75% of parents prefer personalized gifts because they create an emotional connection and can serve as keepsakes. They are especially appreciated as a meaningful alternative to standard products, especially for births or special occasions. -
Sustainability plays an increasing role
According to a YouGov survey , 67% of parents value sustainable and environmentally friendly materials when purchasing baby toys. Wooden toys and fabric products made from organic cotton are among the most popular options. -
Learning through play
Educational studies show that 85% of a child's cognitive development takes place in the first five years of life. Toys that promote motor skills, creativity, and problem-solving—such as stacking toys or building blocks—can positively influence this development.
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